Measurable and cutting-edge strategies
to boost sales, customer loyalty
and brand dominance through
Social Media
Why Social Payoff?
Your brand is already on social media. You've tried a few things but what you really want to discover is how everything you do impacts your bottom line results.
In this book, you will be guided through a proven step-by-step framework on how to achieve a breakthrough to your success on social media.
Explore how many other brands and organizations in Singapore and around Asia are getting their social payoff in this book.
Buy the Experience
Buy from any of these stores:
Available On:
Social Payoff has more than 30 case studies of how companies in Singapore and around the region have leveraged on social media to impact their bottom-line. By purchasing 5 books, you will get an additional 10 case studies that were handpicked by Marcus throughout 2013. Please email your receipt to [email protected]
Social Metric University is an online course with more than 20 video modules. With yours truly as the Lead Instructor, you will be guided step by step on how to get started to achieving your Social Payoff. Email receipt to [email protected]
The greatest Social Payoff experience! Both the team at SocialMetric and myself will do an in-depth audit of your social presence and we will go over that online with you. That way, you will have every actionable step required to start seeing bottom-line results through social media. Email receipt to [email protected]
What Others Are Saying About Social Payoff

I love the tactical and practical wisdom in Marcus’s book. You should read this for the case studies as well.

Guy Kawasaki, Former Chief Evangelist of Apple
International Bestselling Author

What I like about this book are the case studies. I like the way brands are featured in the book and how they were able to find their place in social media. I can use these same strategies to build a profitable, stable and sustainable business model for my businesses.

Patrick Liew, CEO, HSR Property Group (Listed on SGX)
Entrepreneur of the Year Award for Social Contribution 2008

Most people tend to learn well through case studies. I love how Marcus showcases several powerful business examples throughout this book. By studying how theses major brands achieved social media success, readers are able to extract what works for their own business and apply many of the same strategies.

Mari Smith, Top Social Media Strategist, Speaker and Author

This book is loaded with practical, proven ideas that show you how to immediately increase your sales with social media.

Brian Tracy, International Speaker and Bestselling Author, Unlimited Sales Success

Finally! The ultimate book you can use to manage social media for Facebook Pages!

Frank Furness, International Keynote Speaker
Bestselling Author, Walking with Tigers

The biggest challenge that I experienced in my business was bringing it to a bigger market. While I knew that my brand could be promoted online, I just didn’t know where to start. But Social Payoff did more than introduce me to social media. It helped me a lot in finding my market and reaching out to them using networks like Facebook for an audience based around this region. Nowadays, most of my local customers start out as fans of my brand Page – and they even share my brand’s latest updates with their networks online!

Felex Tan, Managing Director, RebleX Business Group Sdn Bhd
Organiser of Asia E-Commerce Conference 2013

I’ve been working with Marcus in the Facebook Marketing industry for more than a year, and I’ve always been impressed by his clear vision as to what works, what does not. His ability to cut through the BS and get real results is way beyond that of the experts you may run into these days. His book, Social Payoff, is the juice of his hard-earned experience on social media marketing. You just HAVE to read it!

Emeric Ernoult, Founder of AgoraPulse

Making the big shift to social media brand engagement is a challenging process for many companies. Marcus does a great job explaining the fundamentals and advanced strategies that marketers need to bring brands effectively into this new marketing arena.

Linda Gharib, SVP, Digital Marketing, Citigroup

Social Payoff is a good reference for anybody keen to understand Facebook and social media marketing here in Singapore. Written in a direct and conversational manner, it provides useful case studies, illustrative campaigns, and results-focused ideas that are mostly fluff-free. Highly recommended.

Walter Lim, Business Blogger, Cooler Insights
Judge of Singapore Blog Awards

If you want to organise your marketing staff for social media, this is the book to read. If you want to integrate all your marketing campaigns, this is the book to read. If you want to establish your brand in the hearts and minds of your consumer market, this is definitely the book to read.

Gordon Lee, Marketing Manager, Home-Fix

Social media gives us a better grasp in reaching out to local markets, but to create a strategy that enables us to handle each market is just crazy. However, Social Payoff gives us just that.

Arifin Chia, Singapore Management University
Institute of Innovation and Entrepreneurship (IIE)

I’ve tried many online marketing programs to promote my business, and, honestly, not all of them gave me sustainable ROI. Maybe it’s because I left all the work to the people I hired. But this book served as an eye-opener for me. It not only taught me what online marketing on social media is about, but also walked me through a system that works. Now I know what to tell the online marketing firm I hire when it comes to what I want to achieve for my brand - and how they should do it.

Rich Sng, Founder and Director, Fabulous Group
Winner of Singapore Brands 2011
Largest Tanning Salon Chain in Singapore 2007 by Singapore Book of Records

Back in the day, marketing was a lot about just advertising. Now, with social media, I have found what’s lacking in making a brand last – engaging and establishing relationships with the target audience. This book taught me that.

Mikki Seng, Wacoal Singapore

Marcus is a real joy to work with; his knowledge of what works and what doesn’t on social media is mind-blowing. What I like best about Social Payoff is his ’where to go next’ approach which encapsulates branding, social media and branding into a simple holistic framework. A very powerful insight indeed.

Samuel Teo, General Manager, Aventis School of Management

The success of a brand relies not only in sales, but also in the reputation it has built on its market. And with what this book has taught me, I have learned how to not only manage my brand’s reputation on social media, but actually utilise it to meet my overall business goals.

Maybelline Tan, Pernod Ricard

Marcus’s insights are not merely idealistic, they’re real. And that’s what I need – a real process that leads to real results.

Sharon Ang, Marketing Director, Dassault Systèmes

With the advent of social media, attention has grown scarce on the Internet. It has never been more challenging for any brand to gain awareness in a noisy space. But this book shares all the strategies and techniques required to gain brand dominance in your consumer market.

Kipp Bodnar, Director of Marketing, HubSpot
Author, The B2B Social Media Book

Marcus has accurately identified several real issues facing contemporary organisations. He puts forth good and practical ideas to resolve them through the use of social media. A good read for leaders looking to strengthen their organisations.

Randy Choo, Associate Director, Institute of Innovation and Entrepreneurship (IIE)
Singapore Management University

Marcus has killed it! He recognises social media, just like all business efforts must have business results, and this book shows you not only how to get the results but how to effectively measure them.

Frank Eliason, Author of @YourService

This book provides the step-by-step process of achieving your brand’s business goals. The transparency offered by this methodology allows brand managers to deliver strategies in a more effective manner, and this is the key to achieving brand success.

Jason Lee, Divisional Director, Thye Hua Kwan Moral Society

Making the big shift to social media can be a difficult process for many business owners and marketing managers. For many, it is because it’s like going back to square one. But this book will enlighten you on how to go beyond the hype and provide you with a better handle on how to effectively bring brands into this new marketing arena.

Nick Shen, Local Actor and Host
Founder of Tok Tok Chiang Arts and Culture Events Management

Marcus’s strategies and techniques are what every entrepreneur and marketing manager need. They’re radical and yet actionable for increasing revenue through social media.

Paul Srivorakul, Co-Founder & Executive Chairman, Ardent Capital
Co-Founder of Ensogo

Making the big shift to social media can be difficult. It’s like a complicated paradigm shift for many entrepreneurs. But Marcus Ho’s book will guide and enlighten you with a better grasp of how to build brands effectively in this new marketing arena. I strongly recommend this book.

Joe Sugarman, Chairman and Founder, BluBlocker Sunglasses
International Speaker and Bestselling Author, The Adweek Copywriting Handbook

This is a must-read for anyone looking to build social media into a commercially vital channel for their company. Social Payoff is a virtual playbook for monetising social media, a concept that is very quickly permeating the world of social media. Applying these learnings will make you shine!

Michael Stellwag, Manager, Social Media, Qatar Airways

Social Media is more than just a buzzword. With so many self-proclaimed experts taking the limelight to mark themselves masters of this emerging marketing tool, here is a book that goes beyond self-indulgence and presents Social Media in its raw form - generating income for the confused business owners who basically just want to make it successful

Nikki Tacata, Singapore Business Review

Marcus has some fresh ideas here. Love to see a practitioner sharing his wisdom.

Mark Schaefer, Author of Return On Influence

What I like about Marcus and this book is that he demonstrates how to use social media to not just "manage" your reputation, but to make reputation a real business asset that makes a demonstrable difference in bottom line results. Smart stuff from a smart guy.

Jay Baer, New York Times best selling author of Youtility: Why Smart Marketing is About Help not Hype

Exclusive Preview
About Marcus Ho

Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time. Some of his clients include Qatar Airways, 3M, Pernod Ricard, Dassault Systèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’s Travel+Leisure.

Before founding Brew Interactive, Marcus was the founder of Techzone.SG, one of Singapore’s largest e-commerce store for Apple accessories. His social media chops were honed from there as the website’s key driver of traffic and sales were primarily from social media. After a year and a half, he successfully exited the company to a private equity firm.


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